Hájenská keramika Hegner
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hájenská keramika Hegner anchors on a muted Yellow (#5e573e) as their primary brand signal, paired with Red (#bf412e), and accented by Blue. The palette leans warm — inviting and energetic.
#5e573e
Primary
#bf412e
Secondary
#0f93e9
Accent
#d9aba6
Accent
#c17a71
Accent
#e8e6e6
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hájenská keramika Hegner uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hájenská keramika Hegner is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Hájenská Keramika Hegner
Combines a regional identifier with the product type and family name.
Keramika
Focus on traditional ceramic craftsmanship.
Ceramic Chalet
A small ceramic chalet shape is used as a logo and appears as a product.
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