Hájovna Dolní Morava
The InnocentServes Families with children
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hájovna Dolní Morava anchors on Green (#9aad45) as their primary brand signal, paired with Orange (#b65f40), and accented by Yellow. The palette leans warm — inviting and energetic.
#9aad45
Primary
#b65f40
Secondary
#eaebd0
Accent
#b5885a
Accent
#95bd21
Accent
#000000
Background
Typography
Headings set in var( --e-global-typography-primary-font-family ) (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hájovna Dolní Morava uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hájovna Dolní Morava is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Nature, Interior, Lifestyle
natural
realistic
dropdown
rounded
comfortable
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jablonné nad Orlicí, CZ.
CZ
Jablonné nad Orlicí, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used in the logo and website accents, evoking nature.
Lato
Used for body text, providing a clean and readable feel.
Mountain Chalet
The brand emphasizes its location in the Dolní Morava mountains.
Hájovna Logo
The logo features a stylized house with a pine tree and a crescent moon, using earthy tones of green and brown.
Social Media Intelligence
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