HAKU
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HAKU anchors on Blue (#1468b3) as their primary brand signal, paired with Blue (#d4d8dc), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#1468b3
Primary
#d4d8dc
Secondary
#8c887f
Accent
#383b3a
Text
#7daad2
Accent
#7bdcb5
Accent
Typography
Headings set in dearflip (a display face — designed for headlines and visual impact), body in Fira Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HAKU uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HAKU is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prosetín, CZ.
CZ
Prosetín, CZ
national
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HAKU is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HAKU. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
HAKU Blue
Used in the logo and as a primary accent color.
Fira Sans
Modern and clean font used for headings and body text.
Headline Font
The website uses a bold, sans-serif font for its main headlines, creating a modern and impactful look.
Cooling Icon
The website uses a simple line drawing of a fan with snowflakes to represent cooling systems.
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