HAM - Vodňany

The Everyman

“Rozvoz po Vodňanech a okolí zdarma.”

Food & Beverage·Food Delivery·est. 2020·hamvodnany.cz

Serves Local residents in Vodňany and surrounding areas

Montserrat FlexReliableLocalConvenientFriendly10/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityQualityConvenienceCustomer Service

Color Intelligence

HAM - Vodňany anchors on Red (#e46747) as their primary brand signal, paired with Blue (#0097f5), and accented by Orange. The palette leans warm — inviting and energetic.

#fbfbfb

Background

#e46747

Primary

#0097f5

Secondary

#f6c380

Accent

#967863

Accent

#c0c3c4

Accent

warm palette(4w/2c)Red · Blue · Orange · Gray

Typography

Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Montserrat Flex— BodySans Serif

Abril FatFace— HeadingsDisplay

Noto Sans JP— navigationSans Serif

Alegreya Flex— secondary_headingSerif

Logo Anatomy

HAM - Vodňany uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

HAM - Vodňany is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth

80%

Enthusiasm

70%

Confidence

65%

Formality

50%

Nostalgia

50%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

Jídlo domurozvoz

Design Playbook

Photography

food photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Webnode.

Websitehttps://hamvodnany.cz

Built withWebnode

Market Presence

Local market, headquartered in Vodňany, CZ.

Origin

Headquarters

Vodňany, CZ

Market Scope

local

Languages

HAM - Vodňany is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HAM - Vodňany. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

HorizontalIconText

Primary shape: rectangle

Complexity50%

modernclean

Brand Codes

Burnt Sienna

Signature ColorSupporting

The color #e46747 is used for the main call to action buttons.

Consistency85%

Website

ActiveOccasional

Abril FatFace

Typography CodeSupporting

Used for headings, creating a bold and traditional feel.

Consistency90%

Website

ActiveOccasional

Bold White Sans-Serif

Typography CodeSupporting

The brand uses a bold, white sans-serif typeface with a drop shadow effect for its text elements.

Consistency90%

Website

ActiveOccasional

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