Hanka Pokorná

The Ruler

“V roce 1992 jsem svůj veliký koníček proměnila ve firmu ATEXO a začala podnikat. Od té doby navrhuji modely a celé je zpracovávám pro své zákaznice. Cit pro ladění barev a kombinace materiálů vkládám ”

Fashion·Fashion Designer·est. 1992·hankapokorna.cz

Segoe UICreativeElegantPersonalSophisticated10/12 intel

What Drives Them

👑

The Ruler

Commands authority and sets the standard for the category.

QualityIndividualityCraftsmanshipCreativity

Color Intelligence

Hanka Pokorná anchors on a muted Red (#433334) as their primary brand signal, paired with Pink (#cb3064), and accented by Pink. The palette leans warm — inviting and energetic.

#433334

Primary

#cb3064

Secondary

#d76088

Accent

#e79fb7

Accent

#f1c7d5

Accent

#ffffff

Background

warm palette(6w/0c)Red · Pink

Typography

Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Segoe UI— BodySans Serif

Roboto— HeadingsSans Serif

Helvetica Neue— secondary_headingSans Serif

Logo Anatomy

Hanka Pokorná uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.

Type

Wordmark

Primary Shape

none

Contains

Text

Complexity

3/10

minimalistmodern

Brand Character

Hanka Pokorná is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Confidence

80%

Warmth

75%

Enthusiasm

70%

Formality

45%

Exclusivity

40%

Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

módní návrhářkaHanka Pokorná

Design Playbook

Photography

fashion, product

Lighting

natural

Color Treatment

full_color

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Websitehttps://hankapokorna.cz

Built withwordpress

Market Presence

Local market, based in CZ.

Origin

Market Scope

local

Languages

Hanka Pokorná is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hanka Pokorná. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →