Hapali.cz
The Everyman“Nový a svěží design, to je HAPALI !!!”
Serves Fishing enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Hapali.cz anchors on a muted Orange (#dddad2) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#dddad2
Primary
#292929
Text
#010101
Text
#c8c8c8
Accent
#747474
Accent
#fcfcfc
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hapali.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Hapali.cz is energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Hapali.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hapali.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Blue
Used for accents and headings (#1a1937), creating a sense of sophistication.
Poppins
Used for headings and body text, creating a modern and clean aesthetic.
Nový a svěží design, to je HAPALI !!!
Repeated phrase emphasizing the brand's modern and fresh approach.
Fish-shaped logo
The brand logo is shaped like a fish, with the brand name integrated into the fish's body.
Rounded font
The brand uses a rounded, playful font for its logo and website text.
Cartoon fish
The brand uses cartoon-style fish illustrations on its apparel.
Social Media Intelligence
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