Sbor dobrovolných hasičů Letkov
The Caregiver“Činnost kolektivu mladých hasičů Letkov”
Serves Local community members
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Sbor dobrovolných hasičů Letkov anchors on a muted Yellow (#dedcd1) as their primary brand signal, paired with Yellow (#afac9d), and accented by Blue. The palette leans warm — inviting and energetic.
#dedcd1
Primary
#afac9d
Secondary
#2c3941
Accent
#536c1d
Accent
#414d17
Accent
#896657
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sbor dobrovolných hasičů Letkov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sbor dobrovolných hasičů Letkov is warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green (#4f641d)
Used for some text and accents, evoking a sense of nature and reliability.
Firefighter imagery
Images of firefighters and equipment are prominently displayed, reinforcing the brand's purpose.
Volunteer Fire Department
The organization is a volunteer fire department, highlighting its community-based and historical nature.
Cartoonish Illustrations
The use of cartoonish illustrations with bright colors and simple shapes, particularly in the 'Uklidme Letkov' and 'Šedesátky v Letkově' posters.
Social Media Intelligence
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