HASOFT
The RulerServes Construction professionals and DIY enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HASOFT anchors on a vivid Orange (#fab326) as their primary brand signal. The palette leans warm — inviting and energetic.
#fab326
Primary
#221d1f
Text
#444e42
Text
#cfcece
Background
#fefefd
Background
#edeae5
Background
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
HASOFT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HASOFT is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
product, technical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
HASOFT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HASOFT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#d72011
Bright red used for the logo and key accents, conveying strength and urgency.
Arial
Used for headings and body text, providing a clear and professional look.
HASOFT logotype
The HASOFT logotype features a bold, sans-serif typeface with a distinctive 'O' shape, often accompanied by a yellow rectangle.
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