HC Plzeň z.s.
The InnocentServes Hockey fans in Plzeň and surrounding areas
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC Plzeň z.s. anchors on Blue (#2a3465) as their primary brand signal, paired with Green (#4d6543), and accented by Orange. The palette leans warm — inviting and energetic.
#2a3465
Primary
#4d6543
Secondary
#dabbb1
Accent
#ead019
Accent
#be1818
Accent
#b2b1ae
Accent
Typography
Headings set in var(--body-font-family) (a sans-serif — clean, modern, and optimized for digital), body in var(--cassiopeia-font-family-body (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC Plzeň z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HC Plzeň z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
HC Plzeň z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HC Plzeň z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Plzen Blue
Specific shade #2a3465 used in the logo and website accents.
Plzen
References to the city of Plzen.
HC
The brand name itself is an acronym.
Shield Logo
The logo features a shield shape with a silhouette of a city skyline, a handball, and colored sections.
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