HB Auto - Jan Bašta
The Everyman“Autobazar HB Auto Úvaly - ojetý vůz ”
Serves Individuals seeking affordable used cars
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
HB Auto - Jan Bašta anchors on a vivid Red (#ff0101) as their primary brand signal, paired with Red (#42171f), and accented by Red. The palette leans warm — inviting and energetic.
#ff0101
Primary
#42171f
Secondary
#483235
Accent
#5f4347
Accent
#ffcaca
Accent
#ff9494
Accent
Typography
Logo Anatomy
Brand Character
HB Auto - Jan Bašta is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Úvaly, CZ.
CZ
Úvaly, CZ
local
cs
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Brand Codes
Bright Red #ff0101
Used for key call-to-action buttons and highlights.
HB Auto
Using initials in the brand name.
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