HC Dynamo Pardubice
The Innocent“Oficiální webové stránky týmu HC Dynamo Pardubice”
Serves Hockey fans
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC Dynamo Pardubice anchors on a vivid Red (#e4012a) as their primary brand signal, paired with Red (#eac0c8), and accented by Red. The palette leans warm — inviting and energetic.
#e4012a
Primary
#eac0c8
Secondary
#ffffff
Background
#ed4b6a
Accent
#000000
Text
#c17382
Accent
Typography
Headings set in BebasNeue (a display face — designed for headlines and visual impact), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC Dynamo Pardubice uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, dynamic, traditional.
Combination Mark
shield
Icon + Text
6/10
Brand Character
HC Dynamo Pardubice is authoritative and decisive, energetic and passionate, urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
action, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Unknown, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: shield
Brand Codes
Dynamo Red
The #e4022b color is used in the logo and as a primary accent color, representing the team's identity.
BebasNeue
BebasNeue font is used for headings, providing a strong and sporty feel.
Dynamo Lion
The lion is used as a mascot, representing the team's strength and spirit.
Stylized D
A stylized letter 'D' with speed lines, used as the team's logo.
Social Media Intelligence
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