HC Kometa Brno logo

HC Kometa Brno

The Everyman

HC Kometa Brno

Sports·Ice Hockey Team·hc-kometa.cz

Serves Hockey fans, local community

lgCompetitiveEnergeticProfessionalCommunity-focused11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TeamworkExcellenceTraditionCommunity

Color Intelligence

HC Kometa Brno anchors on Blue (#4b648a) as their primary brand signal, paired with Blue (#1f3c6a), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#4b648a

Primary

#1f3c6a

Secondary

#101b30

Accent

#8792a2

Accent

#2a374e

Accent

#c5c7cd

Accent

cool palette(0w/6c)Blue · Gray

Typography

Headings set in lg (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
lgHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
neuzeit-grotesksecondary_headingSans Serif
Aa
Archivo NarrownavigationSans Serif
Aa
pt_sans_narrowboldUISans Serif

Logo Anatomy

HC Kometa Brno uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, modern, dynamic.

Type

Combination Mark

Primary Shape

shield

Contains

Icon + Text

Complexity

6/10

sportymoderndynamic

Brand Character

HC Kometa Brno is authoritative and decisive, energetic and passionate, simply spoken and accessible — also urgent and action-driven.

Enthusiasm
95%
Confidence
90%
Urgency
70%
Warmth
60%
Formality
40%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

kometabrnohokejfanoušcizápas

Design Playbook

Photography

Action shots, Team portraits

Lighting

stadium

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 5 social platforms.

Built withBootstrap
Social
facebooktwitterinstagramyoutubetiktok

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

national

Languages

cs

HC Kometa Brno is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HC Kometa Brno. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: shield

Complexity60%
sportymoderndynamic

Brand Codes

Dark Blue (#101b31)

Signature ColorSupporting

Dominant color used in the logo and website design, representing the team's identity.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Archivo Narrow

Typography CodeSupporting

Used for headings and important text, providing a modern and sporty feel.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Kometa (Comet)

MascotSupporting

The team's name and logo feature a comet, symbolizing speed and energy.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Comet Shape

Signature ShapeSupporting

The logo features a stylized comet shape with the team name integrated into it.

Consistency90%
Website
ActiveOccasional

Kometa Font

Typography CodeSupporting

The team name "KOMETA" is written in a specific bold, slightly angled font that is distinctive to the brand.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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