What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC Trutnov anchors on a vivid Blue (#0a93e8) as their primary brand signal, paired with Blue (#0981c6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0a93e8
Primary
#0981c6
Secondary
#82c6ee
Accent
#2b2d30
Text
#4f5458
Background
#bcbcbb
Background
Typography
Headings set in Rajdhani (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC Trutnov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HC Trutnov is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Trutnov, CZ.
CZ
Trutnov, CZ
local
cs
HC Trutnov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HC Trutnov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Cerulean Blue
Used for the team colors and accents, creating a sporty and energetic feel.
HC
HC stands for Hockey Club, a common acronym in sports.
Dragon
The HC Trutnov logo features a black dragon with red flames coming from its mouth.
Social Media Intelligence
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