HC Dukla Praha
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC Dukla Praha anchors on Red (#972e1f) as their primary brand signal, paired with Yellow (#f4eb26), and accented by Purple. The palette leans warm — inviting and energetic.
#972e1f
Primary
#f4eb26
Secondary
#3e3358
Accent
#b78d2b
Accent
#ffff00
Accent
#546b7b
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Public Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC Dukla Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, dynamic, geometric.
Combination Mark
circle
Icon + Text
6/10
Brand Character
HC Dukla Praha is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
action, sports, dynamic
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
HC
Uses 'HC' in the company name and services.
Dukla Red
Used in the logo and website design.
Dukla Soldier
The team is associated with the Dukla military tradition.
Action Shot
A dynamic action shot of a handball player in mid-air, often used as a visual element.
Clover Logo
The logo features a distinctive clover-like shape with the team name 'DUKLA PRAHA' inside.
Social Media Intelligence
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