HC JUNIOR MĚLNÍK
The InnocentServes Local hockey fans, families, and young athletes
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC JUNIOR MĚLNÍK anchors on a vivid Red (#de0f16) as their primary brand signal, paired with Yellow (#fce50b), and accented by Orange. The palette leans warm — inviting and energetic.
#de0f16
Primary
#fce50b
Secondary
#b5a49d
Accent
#faf9f5
Background
#57574c
Accent
#050910
Background
Typography
Headings set in var(--primary-font) (a sans-serif — clean, modern, and optimized for digital), body in DM Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC JUNIOR MĚLNÍK uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, traditional.
Combination Mark
circle
Icon + Text
6/10
Brand Character
HC JUNIOR MĚLNÍK is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Action shots, Team photos
natural
full_color
flat
horizontal
rounded
moderate
slider
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Mělník, CZ.
CZ
Mělník, CZ
local
cs
HC JUNIOR MĚLNÍK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HC JUNIOR MĚLNÍK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Bright Red (#de0f16)
Dominant color used in the logo and website design, conveying energy and passion.
Vibrant Yellow (#fce50b)
Used as a secondary color, providing contrast and highlighting key elements.
DM Sans
Used for headings and body text, providing a modern and readable appearance.
HC Junior
Consistent use of 'HC Junior' in the team name and branding.
Czech colors
The logo incorporates the colors of the Czech flag (red, white, and blue) in its design.
Hockey player silhouette
The logo features a silhouette of a hockey player in action, a distinctive shape associated with the sport.
Social Media Intelligence
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