What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HCM Jaroměř anchors on Red (#da3d34) as their primary brand signal, paired with Yellow (#f4e051), and accented by Gray. The palette leans warm — inviting and energetic.
#da3d34
Primary
#f4e051
Secondary
#f9f9fa
Background
#959691
Accent
#f3e8e7
Accent
#f1b4b1
Accent
Typography
Headings set in Big Shoulders Display (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HCM Jaroměř uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HCM Jaroměř is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jaroměř, CZ.
CZ
Jaroměř, CZ
local
cs
HCM Jaroměř is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HCM Jaroměř. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Red
Used in the logo and website accents.
Big Shoulders Display
Used for headings, conveying a strong, sporty feel.
Founding year
Referencing the club's founding year in promotional materials.
Social Media Intelligence
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