HC Mariánské Lázně z.s.
The Innocent“Vítejte na stránkách hokejového klubu”
Serves Local hockey fans and players
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HC Mariánské Lázně z.s. anchors on Red (#b7322b) as their primary brand signal, paired with Blue (#3b5fff), and accented by Gray. The palette leans warm — inviting and energetic.
#b7322b
Primary
#292823
Text
#d9d8d5
Accent
#ffffff
Background
#565452
Accent
#3b5fff
Secondary
Typography
Headings set in GeneralSans-Variable (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HC Mariánské Lázně z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HC Mariánské Lázně z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Action shots, Team photos
natural
full_color
flat
navbar
rounded
moderate
image
Digital Footprint
Built on Bootstrap, active on 1 social platform.
Market Presence
Local market, headquartered in Mariánské Lázně, CZ.
CZ
Mariánské Lázně, CZ
local
cs
HC Mariánské Lázně z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HC Mariánské Lázně z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and for accents throughout the website.
Open Sans
Used for headings and body text, providing a clean and readable look.
Hockey Player
Implied by the nature of the hockey club.
Social Media Intelligence
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