What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Andrea Heckelová anchors on Red (#ebd3cd) as their primary brand signal, paired with Purple (#c6a9d5), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#ebd3cd
Primary
#c6a9d5
Secondary
#9d77c1
Accent
#7745b6
Accent
#fdfcfd
Background
#6d6b71
Accent
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Public Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Andrea Heckelová is authoritative and decisive, warm and approachable.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Astro.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
Andrea Heckelová
The brand is the name of the founder.
4C11C6
Purple used for primary accents, conveying a sense of spirituality and healing.
Public Sans
Used for headings and body text, providing a modern and readable experience.
Flower of Life
A golden Flower of Life symbol is prominently displayed.
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