What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Helicar a.s. anchors on a vivid Red (#e20613) as their primary brand signal, paired with Blue (#30363c), and accented by Blue. The palette balances warm and cool tones.
#e20613
Primary
#000000
Text
#ffffff
Background
#e5e7eb
Surface
#30363c
Secondary
#007aff
Accent
Typography
Headings set in Helvetica Neue LT Pro (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Helicar a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Helicar a.s. is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
offers dark mode.
Market Presence
Nationwide presence, headquartered in Měšice, CZ, communicating in 2 languages.
CZ
Měšice, CZ
national
cs, en
Helicar a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Helicar a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used prominently in the logo and as an accent color throughout the website (#e20613).
Helvetica Neue LT Pro
Used for headings and body text, providing a clean and professional look.
Full-screen image slider
Prominent use of a full-screen image slider on the homepage to showcase services.
Arrowhead Logo
The logo features a stylized arrowhead shape with a teal arrow pointing to the right, enclosed within a gray diamond.
Pixelated Font
The company name is written in a pixelated, blocky font.
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