HHT Workwear logo

HHT Workwear

The Ruler
Retail·Workwear·hellyworkwear.cz

Serves Construction workers, tradespeople, and other professionals requiring durable workwear

PT SansReliablePracticalDurableProfessional11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualitySafetyDurabilityPerformance

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#3b3536

Text

#b8b6b7

Accent

#ffffff

Background

#7f7a7b

Accent

#010101

Background

#222222

Text

warm palette(6w/0c)Gray

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
PT SansBodySans Serif
Aa
ArialUISans Serif
Aa
var(--template-font)navigationSans Serif
Aa
var(--template-headings-font)HeadingsSans Serif

Logo Anatomy

HHT Workwear uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

HHT Workwear is authoritative and decisive, technically detailed.

Confidence
79%
Technicality
68%
Enthusiasm
63%
Formality
55%
Urgency
53%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Helly HansenWorkwearPracovní oděvyOchranné pracovní pomůckyHHT Workwear

Design Playbook

Photography

product-focused, studio shot

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet, active on 2 social platforms.

Built withShoptet
Social
facebookinstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

HHT Workwear is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HHT Workwear. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Orange Accent

Signature ColorSupporting

Consistent use of orange (#dd4405) for buttons, highlights, and accents throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

PT Sans Body Text

Typography CodeSupporting

Use of PT Sans for body text, creating a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Helly Hansen Product Naming

Naming ConventionSupporting

Products are consistently named using the Helly Hansen brand name followed by a descriptive term.

Consistency100%
Website
ActiveOccasional

Product Category Navigation

Ux Pattern CodeSupporting

Clear and consistent product category navigation in the header and sidebar.

Consistency80%
Website
ActiveOccasional

HH Workwear Logo

Typography CodeSupporting

The Helly Hansen Workwear logo features a bold, sans-serif typeface for 'HELLY HANSEN' above 'workwear', with a vertical orange line separating the two words.

Consistency90%
Website
ActiveOccasional

Workwear in Action

Photography Style CodeSupporting

The photography style features real people wearing the workwear in authentic work environments, often with a focus on durability and functionality.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

Instagram

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