What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Hema anchors on a muted Green (#6c7059) as their primary brand signal, paired with Blue (#8ebceb), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#6c7059
Primary
#333838
Text
#8ebceb
Secondary
#9aa091
Accent
#f8f9f8
Background
#c9cfd0
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Hema is authoritative and decisive, energetic and passionate.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
Hema is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hema. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Green Buttons
The use of #72c02c for primary buttons and calls to action.
Helvetica Headings
Use of Helvetica Neue for headings.
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