HENDS
The Innocent“Umělé mušky z Beskyd - Hends Products”
Serves Fly fishing enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HENDS anchors on Red (#dc261e) as their primary brand signal, paired with Red (#ff0000), and accented by Green. The palette leans warm — inviting and energetic.
#dc261e
Primary
#ff0000
Secondary
#e8f5e2
Accent
#010101
Background
#d33a36
Accent
#ffc702
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HENDS uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.
Wordmark
rectangle
Text
3/10
Brand Character
HENDS is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
HENDS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HENDS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red
Used for key elements and calls to action.
Beskyd Origin
Emphasizes the company's origin in the Beskyd mountains.
1999
Year of establishment
Slanted E
The letter 'E' is stylized with a sharp, forward slant and a horizontal line extending from the top, creating a sense of speed and dynamism.
HENDS font
The HENDS logo features a stylized, italicized font with a distinctive 'E' that extends into a horizontal line above the rest of the word.
Social Media Intelligence
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