Hensel TECH
The Ruler“Pouzite repasovane stroje”
Serves Industrial businesses seeking used machinery
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Hensel TECH anchors on a vivid Orange (#f3a115) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#f3a115
Primary
#999a9a
Accent
#595858
Background
#bcbbb9
Accent
#1a1a1a
Text
#f9f9f8
Background
Typography
Headings set in HelveticaNeue-Light (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Hensel TECH is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Orange Accent
The use of orange (#f39f00) for key elements like buttons and highlights creates a consistent visual identity.
HelveticaNeue-Light Headings
The use of HelveticaNeue-Light for headings gives a modern and clean feel.
HTECH Logo Font
The HTECH logo uses a bold, sans-serif font with a distinctive orange color for 'HTECH' and a smaller, black font for 'S.R.O.'
HTECH Font
The HTECH logo uses a bold, sans-serif font with a distinctive orange color for 'HTECH' and a smaller, black font for 'S.R.O.'
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