Heraeus Group
The Creator“MATERIALS. INNOVATIONS. FOR GENERATIONS.”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Heraeus Group anchors on a muted Blue (#c7cdd1) as their primary brand signal, paired with Blue (#d9dfe2), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#c7cdd1
Primary
#d9dfe2
Secondary
#afb7ba
Accent
#929da2
Background
#7e8990
Accent
#fdfefe
Background
Typography
Headings set in TradeGothicBold (a sans-serif — clean, modern, and optimized for digital), body in TradeGothicRegular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Heraeus Group uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, global.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Heraeus Group is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Design Playbook
corporate, industrial, product
natural
full_color
flat
top_horizontal
rounded
generous
image
Digital Footprint
Built on Nuxt.js, active on 2 social platforms.
Market Presence
Global presence, based in DE, communicating in 4 languages.
DE
global
en, de, zh, ja
Heraeus Group is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Heraeus Group. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
C9D0D3
Light grey used extensively for backgrounds and visual elements, creating a clean and modern look.
TradeGothicBold
Used for headings and important text, conveying a sense of authority and precision.
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