HERBEX logo

HERBEX

The Innocent
Food & Beverage·Tea·herbex.cz

Serves Health-conscious consumers seeking natural remedies

Zilla SlabNaturalTraditionalReliableHealth-focused10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionHealthSustainability

Color Intelligence

HERBEX anchors on a vivid Green (#05a24e) as their primary brand signal, paired with Green (#b9cfc2), and accented by Red. The palette balances warm and cool tones.

#05a24e

Primary

#b9cfc2

Secondary

#e92527

Accent

#709781

Accent

#ae161d

Accent

#d19e66

Accent

balanced palette(3w/3c)Green · Red · Orange

Typography

Headings set in Zilla Slab (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.

Aa
Zilla SlabHeadingsSerif
Aa
Open SansBodySans Serif
Aa
RobotoUISans Serif
Aa
Helvetica Neuesecondary_headingSans Serif
Aa
ArialnavigationSans Serif
Aa
CourgettecaptionHandwritten

Logo Anatomy

HERBEX uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

HERBEX is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
80%
Enthusiasm
75%
Confidence
65%
Formality
40%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

bylinné čajepřírodníherbexslovenskozdraví

Design Playbook

Photography

Product-focused, Natural light, Lifestyle

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

balanced

Hero Approach

slider

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Regional presence, based in SK.

Origin

SK

Market Scope

regional

Languages

cs

HERBEX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HERBEX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Forest Green

Signature ColorSupporting

Dominant color used in the logo and website, representing natural ingredients.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Zilla Slab

Typography CodeSupporting

Used for headings, giving a modern and slightly rustic feel.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Herbal blends

Proprietary IngredientSupporting

Focuses on natural herbal ingredients in their teas.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Herbex Font

Typography CodeSupporting

The word "Herbex" is written in a distinctive, stylized font with a green fill and a white outline.

Consistency95%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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