HERMES - prodejna firmy PLASTY-KO s.r.o. logo

HERMES - prodejna firmy PLASTY-KO s.r.o.

The Innocent
Retail·Home Goods Store·hermes.cz

Serves Homeowners and gardeners seeking affordable supplies

RobotoPracticalReliableTraditionalHelpful10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

AffordabilityQualityCommunityCustomer Service

Color Intelligence

HERMES - prodejna firmy PLASTY-KO s.r.o. anchors on a muted Green (#a7ba9f) as their primary brand signal, paired with Red (#b53f2d), and accented by Red. The palette leans warm — inviting and energetic.

#a7ba9f

Primary

#b53f2d

Secondary

#eab4a7

Accent

#c97363

Accent

#4b6e41

Accent

#fcf9f5

Background

warm palette(4w/1c)Green · Red

Typography

Aa
RobotoBodySans Serif
Aa
Roboto Condensedsecondary_headingSans Serif

Logo Anatomy

HERMES - prodejna firmy PLASTY-KO s.r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, simple.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleansimple

Brand Character

HERMES - prodejna firmy PLASTY-KO s.r.o. is authoritative and decisive, simply spoken and accessible.

Confidence
70%
Formality
65%
Warmth
65%
Urgency
55%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

domácípotřebyzahradavařeníúklid

Design Playbook

Photography

product photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Upgates, active on 1 social platform.

Built withUpgates
Social
facebook

Market Presence

Local market, headquartered in Kobylí, CZ.

Origin

CZ

Headquarters

Kobylí, CZ

Market Scope

local

Languages

cs

HERMES - prodejna firmy PLASTY-KO s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HERMES - prodejna firmy PLASTY-KO s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleansimple

Brand Codes

Terracotta (#c7a693)

Signature ColorSupporting

Used for the header background and some accents.

Consistency70%
Website
ActiveOccasional

Roboto

Typography CodeSupporting

Used for body text, providing a readable and functional feel.

Consistency90%
Website
ActiveOccasional

HERMES wordmark

Typography CodeSupporting

The HERMES wordmark uses a bold, sans-serif font with red letters and dots between them.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

More brands in Retail

Explore other brands in this industry to compare visual identities.