Hirschmann Automotive
The Creator“Connected by Passion”
Serves Automotive manufacturers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Hirschmann Automotive anchors on a vivid Blue (#005597) as their primary brand signal, and accented by Red. The palette leans warm — inviting and energetic.
#005597
Primary
#ffffff
Background
#1a1b26
Text
#da532c
Accent
#f7f7f7
Surface
Typography
Headings set in Helvetica-Bold (a sans-serif — clean, modern, and optimized for digital), body in Helvetica-Light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hirschmann Automotive uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
Hirschmann Automotive is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on typo3, active on 6 social platforms.
Market Presence
Global presence, based in DE, communicating in 3 languages.
DE
global
en, de, zh
Hirschmann Automotive is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hirschmann Automotive. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Helvetica
Use of Helvetica in bold, light, and roman weights gives a modern, technical feel.
Connector Technology
Focus on connectors, cable assemblies, and sensors.
60
Refers to 60 years in the automotive industry.
Circle with Arch
A blue circle with a white arch inside, resembling a stylized 'h'.
Social Media Intelligence
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