Hitrádio City 93.7 FM
The Everyman“Máme srdce, které hraje pro Prahu.”
Serves Residents of Prague
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Hitrádio City 93.7 FM anchors on Red (#e31e25) as their primary brand signal, paired with Red (#f2b4b6), and accented by Blue. The palette leans warm — inviting and energetic.
#e31e25
Primary
#fefefe
Background
#f2b4b6
Secondary
#424052
Accent
#dc5451
Accent
#000000
Background
Typography
Headings set in Radio Canada Big (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hitrádio City 93.7 FM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hitrádio City 93.7 FM is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible and playful and witty and urgent and action-driven.
first_plural
middle_school
playful
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hitrádio City 93.7 FM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hitrádio City 93.7 FM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Radio Red
Used prominently in the logo and website design, #e31e25, conveying energy and excitement.
Máme srdce, které hraje pro Prahu.
Tagline emphasizing local connection.
Social Media Intelligence
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