What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Hitrádio Zlín anchors on Red (#e31e25) as their primary brand signal, paired with Orange (#766358), and accented by Orange. The palette leans warm — inviting and energetic.
#e31e25
Primary
#fefefe
Background
#766358
Secondary
#3b342f
Accent
#000000
Background
#b89383
Accent
Typography
Headings set in Radio Canada Big (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Hitrádio Zlín uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hitrádio Zlín is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Candid, Event photography
Natural
Full color
Flat
Top navigation bar
Rounded
Comfortable
Image slider
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Zlín, CZ.
CZ
Zlín, CZ
local
cs
Hitrádio Zlín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hitrádio Zlín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Hitrádio Red
Consistent use of #e61015 across the website for headers, buttons, and accents.
Radio Canada Big Headings
Use of Radio Canada Big for headings creates a modern and bold feel.
Local Focus
Emphasis on Zlín and the surrounding region in content and events.
Dynamic Playlist Display
Prominent display of the current playlist on the homepage.
Hitrádio 90's logo
The Hitrádio 90's logo features a rounded sans-serif font with a heart icon.
Social Media Intelligence
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