HK Kroměříž logo

HK Kroměříž

The Innocent

🏒⚔️ | Rozpis utkání našich juniorů na dnešní a nedělní utkání. Přijeďte nás podpořit! 💛🖤📅 ⏰|...

Sports·Hockey Team·est. 2026·hkkm.cz

Serves Local hockey fans

Sofia SansCompetitiveEnergeticCommunity-focusedTraditional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

TeamworkExcellenceCommunityTradition

Color Intelligence

HK Kroměříž anchors on a vivid Yellow (#fed700) as their primary brand signal, paired with Orange (#fbaf02), and accented by Orange. The palette leans warm — inviting and energetic.

#fed700

Primary

#fbaf02

Secondary

#fefefe

Background

#fb9e00

Accent

#000000

Background

#6f6149

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Sofia Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Sofia SansBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

HK Kroměříž uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, dynamic.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

sportydynamic

Brand Character

HK Kroměříž is authoritative and decisive, energetic and passionate.

Confidence
90%
Enthusiasm
80%
Formality
60%
Urgency
60%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

HKKroměřížtýmoficiálníwebové stránky

Design Playbook

Photography

action, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
facebookyoutubeinstagram

Market Presence

Local market, headquartered in Kroměříž, CZ.

Origin

CZ

Headquarters

Kroměříž, CZ

Market Scope

local

Languages

cs

HK Kroměříž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HK Kroměříž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: circle

Complexity60%
sportydynamic

Brand Codes

Bright Yellow

Signature ColorSupporting

Used as a primary color, conveying energy and visibility.

Consistency80%
WebsiteSocial
ActiveOccasional

HK

Acronym CodeSupporting

The team name itself is an acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

HK Logo

Signature ShapeSupporting

The stylized 'HK' monogram with a yellow accent and the year '1913' within a yellow circle is a signature shape.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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