What Drives Them
Color Intelligence
GAZMO anchors on Green (#73b21a) as their primary brand signal, paired with Orange (#474131), and accented by Gray. The palette leans warm — inviting and energetic.
#73b21a
Primary
#f1f1f1
Accent
#21231d
Text
#474131
Secondary
#d7d7d7
Accent
#343a40
Accent
Typography
Headings set in PT Sans (a sans-serif — clean, modern, and optimized for digital), body in Krub (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
GAZMO is warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Forest Green
Used for the logo and accents, representing the natural aspect of the product.
Krub
Used for headings, providing a friendly and approachable feel.
Hlíva ústřičná
Focuses on oyster mushrooms as the main product.
Natural, Close-up Shots
Photos of oyster mushrooms in natural settings.
Mushroom close-up
Close-up photography of oyster mushrooms is used as a recurring visual element.
Social Media Intelligence
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