What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
HM MODEL anchors on Red (#912c46) as their primary brand signal, paired with Red (#a06773), and accented by Blue. The palette balances warm and cool tones.
#912c46
Primary
#a06773
Secondary
#b5b1b2
Background
#273d5a
Accent
#3b5776
Accent
#6c7c91
Accent
Typography
HM MODEL uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HM MODEL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HM MODEL is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product shots, technical
natural
full_color
flat
horizontal
rounded
clean
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
HM MODEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HM MODEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
HM Model Pink
The distinctive pink color used in the logo and website elements. Hex: #db5d6c
Poppins Sans
The use of Poppins font for headings and body text.
Metalization Solutions
Focus on metalization products and technical solutions.
HM Model
Simple and direct naming convention.
Technical Focus
Website layout emphasizes technical specifications and solutions.
Industrial close-ups
Close-up, high-contrast, dramatic lighting photography of industrial parts and processes.
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