HM Ogaři s.r.o.

The Innocent

“Poctivě vyrobené dorty, dezerty a zmrzlina”

Food & Beverage·Confectionery·est. 2012·hmogari.cz

Serves Local residents and tourists seeking high-quality desserts and ice cream.

Bad ScriptTraditionalFriendlyArtisanalLocal11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCommunityAuthenticity

Color Intelligence

HM Ogaři s.r.o. anchors on a vivid Red (#940000) as their primary brand signal, paired with Orange (#593120), and accented by Red. The palette leans warm — inviting and energetic.

#940000

Primary

#000000

Background

#593120

Secondary

#bc939c

Accent

#c3bfa2

Accent

#917551

Accent

warm palette(6w/0c)Red · Orange · Yellow

Typography

Headings set in Bad Script (a handwritten style — projecting personality and human warmth), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Bad Script— HeadingsHandwritten

Lato— BodySans Serif

Satisfy— secondary_headingScript

Open Sans Condensed— navigationSans Serif

Logo Anatomy

HM Ogaři s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

HM Ogaři s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth

80%

Enthusiasm

75%

Confidence

70%

Nostalgia

50%

Formality

40%

Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

dortydezertyzmrzlinapoctivě

Design Playbook

Photography

Food photography, Product photography

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Websitehttps://hmogari.cz

Built withWordPress

Social

facebook

Market Presence

Local market, headquartered in Malá Bystřice, CZ.

Origin

Headquarters

Malá Bystřice, CZ

Market Scope

local

Languages

HM Ogaři s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HM Ogaři s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Chocolate Brown

Signature ColorSupporting

Used as the primary brand color, especially in the logo and headings.

Consistency85%

WebsiteSocial

ActiveOccasional

Bad Script

Typography CodeSupporting

Used for headings, providing a playful and handwritten feel.

Consistency90%

Website

ActiveOccasional

Valašsko Origin

Heritage ElementSupporting

The brand emphasizes its origin in the Valašsko region.

Consistency100%

WebsiteSocial

ActiveOccasional

Dobrous handle

Packaging CodeSupporting

Ice cream packaging with a wooden-style handle labeled "Dobrous."

Consistency90%

Website

ActiveOccasional

Rustic food photography

Photography Style CodeSupporting

Food photography featuring rustic wooden backgrounds and splashes of milk.

Consistency80%

Website

ActiveOccasional

HM Ogaři logo font

Typography CodeSupporting

The HM Ogaři logo uses a distinctive serif font.

Consistency70%

Website

ActiveOccasional

Social Media Intelligence

Facebook

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