Hms-fitness.cz
The RulerServes Home fitness enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Hms-fitness.cz anchors on Red (#bb1112) as their primary brand signal. The palette leans warm — inviting and energetic.
#bb1112
Primary
#f0f0f0
Background
#ffffff
Background
#000000
Background
#ada5a3
Background
#756865
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hms-fitness.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hms-fitness.cz is authoritative and decisive, energetic and passionate, technically detailed — also urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
product, action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, headquartered in Liberec, CZ.
CZ
Liberec, CZ
national
cz
Hms-fitness.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hms-fitness.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Red
Used for primary call-to-actions and branding elements, #b20607
Montserrat
Used for headings, providing a modern and strong feel.
HMS + Product Type
Naming products with the brand name followed by the product type.
HMS logo
The HMS logo features a bold, sans-serif typeface with the number '25' stacked above the letters 'HMS', with a red line extending from the top of the '2' to the right.
Fitness models
The website features images of fit individuals demonstrating the use of fitness equipment, often with dramatic lighting and dynamic poses.
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