HODAČ DESIGN
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HODAČ DESIGN anchors on a vivid Red (#e50500) as their primary brand signal, paired with Red (#670300), and accented by Red. The palette leans warm — inviting and energetic.
#777777
Background
#e50500
Primary
#670300
Secondary
#fcfcfc
Background
#c8c8c8
Background
#6c0919
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HODAČ DESIGN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HODAČ DESIGN is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on DotNetNuke.
Market Presence
Local market, headquartered in Kostelec nad Orlicí, CZ.
CZ
Kostelec nad Orlicí, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Burgundy
Used in the logo and as an accent color throughout the website.
Open Sans
Used for body text, creating a clean and modern feel.
Hodač
The brand is named after the founder, suggesting a personal touch.
HODAČ DESIGN logo
The HODAČ DESIGN logo features a sans-serif font for both "HODAČ" and "DESIGN," with "HODAČ" in a bolder weight and a red line above it.
Kitchen photography
The photography style features modern kitchens with a focus on clean lines, high-gloss surfaces, and integrated appliances, often showcasing a minimalist aesthetic.
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