ARX
The RulerServes Fashion-conscious individuals seeking quality watches and eyewear
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d0d0d0
Accent
#050505
Text
#a9a9a9
Accent
#717171
Accent
#fefefe
Background
#5f554f
Accent
Typography
Headings set in Sanchez (a serif — evoking tradition, authority, and print heritage), body in pt-font (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARX is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on PrestaShop, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Bánov, CZ.
CZ
Bánov, CZ
national
cs
ARX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2f5478
Dark blue used for the logo and accents.
Sanchez
Used for headings, providing a modern and bold feel.
Social Media Intelligence
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