What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Hokejmax.cz anchors on Blue (#2aa3d0) as their primary brand signal, paired with Blue (#272f40), and accented by Red. The palette leans cool — projecting trust and professionalism.
#2aa3d0
Primary
#272f40
Secondary
#f4f4f5
Background
#252d3d
Text
#e95164
Accent
#fdfdfd
Surface
Typography
Headings set in playbold (a display face — designed for headlines and visual impact), body in source_sans_proregular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hokejmax.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hokejmax.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Hokejmax.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hokejmax.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2aa3d0
Used for primary buttons and accents, conveying a sense of energy and dynamism.
playbold
Used for headings, creating a sporty and energetic feel.
Tradice od roku 1990
Highlighting the company's long-standing history and experience.
Hokejmax wordmark
The wordmark features a bold, sans-serif typeface with the 'HOKE' portion in white and 'JMAX' in red.
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