Holicky team
The Everyman“Lyžujte lépe”
Serves Amateur skiers seeking to improve their skills
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Holicky team anchors on Blue (#2364a4) as their primary brand signal, paired with Blue (#5084b7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2364a4
Primary
#5084b7
Secondary
#cedceb
Accent
#a6c0da
Accent
#f6f9fb
Background
#083885
Accent
Typography
Headings set in woodmart-font (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Holicky team uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic, sporty.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Holicky team is authoritative and decisive, energetic and passionate.
first_plural
middle_school
playful
Signature Words
Design Playbook
action, outdoor, candid
natural
full_color
flat
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Maršovice, CZ.
CZ
Maršovice, CZ
local
cs
Holicky team is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Holicky team. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Deep Blue
Used in the logo and throughout the website, specifically #2364a4.
Roboto
Used for headings and body text, giving a modern and readable feel.
Lyžujte lépe
Tagline emphasizing improvement in skiing.
Social Media Intelligence
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