Home-point.cz logo

Home-point.cz

The Caregiver
Retail·Home Goods·home-point.cz

Serves Homeowners and renters looking for affordable and practical household goods.

IBM Plex SansPracticalReliableHelpfulFriendly10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityAffordabilityCustomer SatisfactionConvenience

Color Intelligence

Home-point.cz anchors on Green (#2cbe5f) as their primary brand signal, paired with Green (#ccefd8), and accented by Blue. The palette balances warm and cool tones.

#2cbe5f

Primary

#ffffff

Background

#ccefd8

Secondary

#d5d9e0

Accent

#f0f0f0

Accent

#686868

Accent

balanced palette(3w/3c)Green · Blue · Gray

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
IBM Plex SansBodySans Serif
Aa
PoppinsHeadingsSans Serif
Aa
Trebuchet MSsecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
VerdanacaptionSans Serif

Logo Anatomy

Home-point.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Home-point.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
55%
Urgency
30%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

domácí potřebyhome-point

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
instagramfacebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Home-point.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Home-point.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Lime Green

Signature ColorSupporting

Used for the logo and primary website elements, conveying freshness and vitality.

Consistency80%
WebsiteSocial
ActiveOccasional

IBM Plex Sans

Typography CodeSupporting

Used for body text, providing a modern and readable style.

Consistency70%
Website
ActiveOccasional

Green Location Pin with House

Signature ShapeSupporting

A green location pin shape with a white house silhouette inside, used as a logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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