HONEST control
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HONEST control anchors on Yellow (#61641c) as their primary brand signal, paired with Green (#7bdcb5). The palette leans warm — inviting and energetic.
#202020
Text
#000000
Background
#ffffff
Background
#61641c
Primary
#b5b1ae
Background
#7bdcb5
Secondary
Typography
Headings set in Arquitecta (a sans-serif — clean, modern, and optimized for digital), body in Arquitecta Book (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
HONEST control uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HONEST control is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Clean Sans-Serif
The brand uses a clean, modern sans-serif typeface for its logo and website text, conveying a sense of simplicity and professionalism.
Architectural Photography
The brand uses high-quality architectural photography showcasing modern homes and designs, emphasizing the company's focus on building exceptional residences.
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