Jan Pohořelický - Realitní makléř Praha 5, RE/MAX Alfa
The Ruler“Prodej nemovitosti v Praze bez starostí”
Serves Individuals looking to buy or sell property in Prague 5
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Jan Pohořelický - Realitní makléř Praha 5, RE/MAX Alfa anchors on a muted Purple (#c6c0d1) as their primary brand signal, paired with Red (#c31929), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c6c0d1
Primary
#c31929
Secondary
#5787b8
Accent
#014d98
Accent
#013673
Accent
#3997ef
Accent
Typography
Headings set in vc_grid_v1 (a sans-serif — clean, modern, and optimized for digital), body in var(--wpex-body-font-family (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jan Pohořelický - Realitní makléř Praha 5, RE/MAX Alfa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jan Pohořelický - Realitní makléř Praha 5, RE/MAX Alfa is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
RE/MAX Red
Used prominently in the logo and branding elements (#c21626).
Jan Pohořelický
The website highlights Jan Pohořelický as the real estate agent.
Helvetica Remax
Custom font used for headings, reinforcing the RE/MAX brand.
RE/MAX Balloon
The RE/MAX logo features a distinctive hot air balloon shape with red, white, and blue colors.
RE/MAX Hot Air Balloon
The RE/MAX logo features a distinctive hot air balloon shape.
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