Hope České Budějovice
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Hope České Budějovice anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#c6e8fd), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#c6e8fd
Secondary
#fdfeff
Background
#42484e
Background
#c1bebd
Accent
#a6a19e
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hope České Budějovice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hope České Budějovice is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2, active on 3 social platforms.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Blue
Used in the logo and as a primary color for headings and accents.
Abril FatFace
Used for main headings, conveying a strong and traditional feel.
Christian Symbolism
References to the Bible and Christian values.
Hope
The name itself conveys a message of optimism and faith.
Mountain Silhouette
The use of a mountain silhouette with a person standing on top, often in a blue-toned, atmospheric style, is used on the book cover and as a background on the website.
Bold Sans-Serif
The use of a bold, sans-serif typeface for the main titles and headings, particularly in the book cover and the website's main text, creates a strong and modern visual identity.
Social Media Intelligence
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