Horácké folklorní sdružení
The InnocentServes People interested in folklore and cultural heritage
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Horácké folklorní sdružení anchors on a vivid Blue (#000069) as their primary brand signal, paired with Blue (#251b6d), and accented by Purple. The palette balances warm and cool tones.
#000069
Primary
#251b6d
Secondary
#420076
Accent
#e5e5e5
Background
#bfbfbf
Accent
#fefefe
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Horácké folklorní sdružení uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Horácké folklorní sdružení is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used for headings and key text elements, #000069
Playfair Display
Used for headings, providing an elegant and traditional feel.
Folklore
References to local folklore and traditions.
Horácké folklorní sdružení Logo
The logo features a stylized, calligraphic font with floral elements integrated into the letters, creating a distinctive and elegant visual identity.
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