Horská služba Beskydy logo

Horská služba Beskydy

The Everyman
Emergency Services·Mountain Rescue·horskasluzba.cz

Serves Mountain visitors and residents in the Beskydy region

dinproboldReliableProfessionalHelpfulAuthoritative11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SafetyExpertiseResponsibilityCommunity

Color Intelligence

Horská služba Beskydy anchors on a muted Orange (#cdbeae) as their primary brand signal, paired with Red (#39110b), and accented by Orange. The palette leans warm — inviting and energetic.

#cdbeae

Primary

#39110b

Secondary

#624538

Accent

#be643c

Accent

#ffffff

Background

#78898f

Accent

warm palette(5w/1c)Orange · Red · Gray

Typography

Headings set in dinprobold (a sans-serif — clean, modern, and optimized for digital), body in dinproregular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
dinproboldHeadingsSans Serif
Aa
dinproregularBodySans Serif
Aa
VerdanaUISans Serif

Logo Anatomy

Horská služba Beskydy uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: symbolic, authoritative, traditional.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

symbolicauthoritativetraditional

Brand Character

Horská služba Beskydy is formal and professional, authoritative and decisive, urgent and action-driven.

Confidence
80%
Formality
70%
Urgency
70%
Warmth
60%
Technicality
60%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

Horská službaBeskydyzáchranné akcehorský terénprvní pomoc

Design Playbook

Photography

action, outdoor, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
twitterinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Horská služba Beskydy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Horská služba Beskydy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity60%
symbolicauthoritativetraditional

Brand Codes

C16349

Signature ColorSupporting

Orange color used for accents and highlights.

Consistency70%
WebsiteSocial
ActiveOccasional

dinprobold

Typography CodeSupporting

Used for headings, providing a modern and readable aesthetic.

Consistency80%
Website
ActiveOccasional

Mountain Imagery

Cultural SymbolSupporting

Images of mountains and rescue operations.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Instagram

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