Horské lázně Karlova Studánka
The Innocent“TADY VÁS BAVÍ SVĚT...”
Serves Individuals seeking relaxation and wellness in a mountain setting
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Horské lázně Karlova Studánka anchors on Orange (#dbb865) as their primary brand signal, paired with Orange (#cca13e), and accented by Orange. The palette leans warm — inviting and energetic.
#dbb865
Primary
#cca13e
Secondary
#b4ab9e
Accent
#343434
Text
#494646
Text
#ffffff
Background
Typography
Headings set in Kreon (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Horské lázně Karlova Studánka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, traditional, mountainous.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Horské lázně Karlova Studánka is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
nature, landscape, lifestyle
natural
natural
flat
dropdown
rounded
comfortable
image
Digital Footprint
active on 3 social platforms.
Market Presence
Regional presence, headquartered in Karlova Studánka, CZ.
CZ
Karlova Studánka, CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: circle
Brand Codes
#dbb865
Gold color used in the logo and website design, conveying luxury and tradition.
Karlova Studánka
Highlighting the historical significance and tradition of the spa town.
Praděd
Reference to the highest mountain in Moravia, connecting the brand to the region.
Pavilion Silhouette
The silhouette of a distinctive pavilion structure is used as a logo element.
Script Font
A cursive script font is used for the words 'horské lázně'.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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