HORTEX
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HORTEX anchors on a vivid Orange (#ff7f27) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ff7f27
Primary
#e9e9e9
Accent
#ffffff
Background
#2e2e2e
Background
#959595
Accent
#565453
Accent
Typography
Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
HORTEX is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
national
cz
HORTEX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HORTEX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Hortex Orange
Used in the logo and as accents throughout the website.
Vibrant Fruit Photography
Bright, colorful photos of fruits and vegetables.
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