TŘI, z.ú. logo

TŘI, z.ú.

The Caregiver
Healthcare·Palliative Care·est. 2025·hospic-cercany.cz

Serves Individuals needing palliative care and their families

InterCompassionateSupportiveCommunity-focusedCaring11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

DignityEmpathyRespectCommunity

Color Intelligence

TŘI, z.ú. anchors on Blue (#3c4c76) as their primary brand signal, paired with Blue (#98a0b6), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#3c4c76

Primary

#98a0b6

Secondary

#76819e

Accent

#8d7d5f

Accent

#b6bccb

Accent

#d6d9e1

Background

cool palette(1w/5c)Blue · Orange

Typography

Headings set in Cardo (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.

Aa
InterBodySans Serif
Aa
CardoHeadingsSerif
Aa
Montserratsecondary_headingSans Serif
Aa
Open SansnavigationSans Serif
Aa
PoppinsUISans Serif

Logo Anatomy

TŘI, z.ú. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

minimalistclean

Brand Character

TŘI, z.ú. is authoritative and decisive, warm and approachable.

Warmth
82%
Nostalgia
74%
Confidence
68%
Enthusiasm
63%
Formality
55%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

Hospic Dobrého PastýřeCentrum Péče Čerčanypaliativní péčesociální službykomunitní centrum

Design Playbook

Photography

natural, documentary

Lighting

natural

Color Treatment

warm

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

slider

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Čerčany, CZ.

Origin

CZ

Headquarters

Čerčany, CZ

Market Scope

local

Languages

cs

TŘI, z.ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TŘI, z.ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
minimalistclean

Brand Codes

Earthy Brown

Signature ColorSupporting

The #8c7c5f earthy brown is used for the logo and various design elements, creating a sense of warmth and reliability.

Consistency80%
Website
ActiveOccasional

Cardo Headings

Typography CodeSupporting

The Cardo font is used for headings, lending a classic and gentle feel to the brand.

Consistency70%
Website
ActiveOccasional

Founding Year

Heritage ElementSupporting

The founding year 2025 is prominently displayed, suggesting a commitment to long-term service and community presence.

Consistency60%
Website
ActiveOccasional

Location-Based Services

Naming ConventionSupporting

Services are named after the location (Čerčany), emphasizing the local focus and community ties.

Consistency70%
Website
ActiveOccasional

Good Shepherd

Cultural SymbolSupporting

The name 'Hospic Dobrého Pastýře' (Hospice of the Good Shepherd) references a religious symbol of care and guidance.

Consistency80%
Website
ActiveOccasional

Caring interaction

Photography Style CodeSupporting

Photos feature a caregiver interacting with a patient, often holding their hand and looking at them with care.

Consistency90%
Website
ActiveOccasional

Angel-like figure

Illustration Style CodeSupporting

The logo features an angel-like figure with a cross, symbolizing care and support.

Consistency80%
Website
ActiveOccasional

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