Hospoda v Lucerně
The Innocent“Výborná kuchyně a originální atmosféra v pražské Pasáži Lucerna”
Serves Locals and tourists seeking traditional Czech cuisine and atmosphere
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hospoda v Lucerně anchors on Green (#7bdcb5) as their primary brand signal, paired with Red (#cf2e2e), and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#ffffff
Background
#7bdcb5
Primary
#eeeeee
Accent
#cf2e2e
Secondary
#abb8c3
Accent
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hospoda v Lucerně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hospoda v Lucerně is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
food photography, interior photography
natural
full color
none
header
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Hospoda v Lucerně is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hospoda v Lucerně. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red Accent #cf2e2e
Used for key elements like buttons and headings, creating a sense of energy and appetite.
Open Sans
Used for body text, providing a readable and welcoming feel.
Pasáž Lucerna
Location in a famous Prague passage adds to the restaurant's cultural appeal.
Hospoda Lucerna wordmark
The wordmark features a bold, sans-serif typeface with a clean and modern appearance, used for the restaurant's name.
Lantern icon
The logo includes a stylized lantern icon, representing the 'Lucerna' (lantern) in the restaurant's name.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
