U Jakuba
The Innocent“U Jakuba | Nabízíme pivní speciality a plzeňské pivo v té nejvyšší kvalitě”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
U Jakuba anchors on Orange (#5a3e2a) as their primary brand signal, paired with Orange (#965017), and accented by Green. The palette leans warm — inviting and energetic.
#5a3e2a
Primary
#000000
Background
#965017
Secondary
#7bdcb5
Accent
#5c5654
Background
#eeeeee
Background
Typography
Headings set in avory-i-pe (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
U Jakuba uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: classic, simple.
Wordmark
rectangle
Text
3/10
Brand Character
U Jakuba is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
food photography, interior photography
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
U Jakuba is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by U Jakuba. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#4aeadc
Teal color used for accents and interactive elements.
Roboto Slab
Used for headings, giving a modern and slightly rustic feel.
Pivní speciality
Emphasis on beer specialties.
Beer on Bar
Close-up shot of a Pilsner Urquell beer mug on a dark wooden bar, with a blurred background of the bar interior.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
