What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Aron anchors on Red (#5f0e09) as their primary brand signal, paired with Orange (#dd852a), and accented by Orange. The palette leans warm — inviting and energetic.
#5f0e09
Primary
#dd852a
Secondary
#ff9500
Accent
#ffff00
Accent
#9a6b01
Accent
#8a707f
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Hotel Aron uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Aron is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
The shade #5f0e09 is used prominently in the logo and website design.
Times New Roman
The Times New Roman font is used for body text, providing a traditional appearance.
Simple Name
The name 'Hotel Aron' is a simple and easy-to-remember name.
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